Understanding what "value" actually means, before hunting for it.
Value Hunters is a small, independent resource based in Switzerland. We explain the general concepts behind value investing — no products, no stock picks, no personal advice, no cost.
Three ideas behind value investing.
Price and value aren't the same
A core idea behind value investing is that a security's market price can differ from what it's arguably worth — a distinction worth understanding, not a guarantee.
Margin of safety is a concept
The idea of buying with a cushion against being wrong is a risk-management concept, not a formula that eliminates risk.
Cheap isn't always undervalued
A low price relative to earnings can reflect a genuine bargain, or it can reflect real problems. Telling the two apart takes real analysis.
Concepts explained, targets never named.
A lot of value investing content online consists of specific stock picks dressed up with a few ratios. Value Hunters was built by a small group of finance writers who wanted to separate the two — explain the concepts and vocabulary clearly, and leave the specific picks to you and a licensed professional.
- Every guide is free to read, indefinitely.
- We do not sell courses, coaching or financial products.
- We never recommend specific stocks or securities.
A short path to reading a company's numbers.
Learn the vocabulary
Start with our glossary so terms like P/E ratio, book value and margin of safety make sense immediately.
Understand the trade-offs
Read how value-focused approaches compare with other strategies in terms of risk, patience and time horizon.
Talk to a licensed professional
For decisions involving your own money, a qualified advisor can account for your full situation — we can't.
"A low price tells you what something costs. It doesn't tell you what it's worth. Understanding the difference is the whole point of this site."
— Editorial note from the Value Hunters team